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From cereals that boost immunity to yogurts that regulate digestion and juices that keep heart disease at bay, grocery stores in the U.S. are brimming with packaged foods and beverages that claim to improve health. Such declarations are good for business: sales of "functional foods"—those that manufacturers have modified to provide supposed health benefits—generated $31 billion in the U.S. in 2008, a 14 percent increase over 2006, according to Rockville, Md.–based market research firm Packaged Facts. But consumers are getting a rotten deal.
Snake Oil in the Supermarket
Seeded on Mon Sep 20, 2010 9:07 PM EDT
Article Source: Science News, Articles and Information | Scientific American- Enjoy this article? Help vote it up the 'Vine.
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In 2006 Europe began holding food makers to rigorous scientific standards. Since then, the European Food Safety Authority has rejected, on the basis of insufficient evidence, a whopping 80 percent of the more than 900 claims they have assessed thus far.
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